Close-up of a black and teal textured label with intricate gold foil detailing, featuring the text "AGED 10 YEARS" in the center, showcasing luxury print effects.

Case Study on the DM-MAXLINER 3D

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DM-MAXLINER 3D

Case Study for Innovative Cardboard and Paper Packaging Solutions for the Beauty, Health Care, and Consumer Brands Industries

Digital Finishing Redefined

Breathtaking packaging experiences for the beauty industry, health care, and consumer brands. Appealing designs that touch the heart and stick to the minds of consumers. Technical innovations that catapult the packaging industry straight into a sustainable future: That’s what the Edelmann Group stands for.

Since 1913, the traditional family-owned company has been designing and producing high-quality packaging solutions made from cardboard and paper, always holistically well thought-out. Performed at the highest technological level – and always aspiring to be both efficient and environmentally conscious. So, on the one hand, customers can optimize their processes throughout the entire supply chain and, on the other hand, reduce their CO₂ footprint as much as possible.

A Sustainable Quality Partnership:

Modern office building with a red central section flanked by large glass and metal facades, surrounded by a neatly manicured lawn and young trees, with "Edelmann" signage visible on both sides.

Edelmann Group

Outstanding packaging designs for innovative cardboard and paper packaging solutions for the Beauty Care, Health Care, and Consumer Brands industries.

Printing machine producing vibrant, colorful sheets with various illustrated designs and patterns on a conveyor belt.

STEINEMANN DPE

Endless new possibilities in digital finishing. An innovation from our subsidiary, STEINEMANN DPE.

Approved by the Edelmann Group: KURZ DM-MAXLINER 3D

The Goal

Two white packaging boxes with purple sides, featuring a pink flower and cursive text "alt-voll" on the front.

With maximum design freedom in digital print finishing, the Edelmann Group had set itself an ambitious goal: An endless amount of new ideas in packaging design needed to be feasible in offset printing. Practical and efficient production – regardless of the order volume. The solution was to be seamlessly integrated into the existing process landscape and tailored to sustainability. Certainly a challenging requirement package!

The Solution

The modular DM-MAXLINER 3D offers an endless amount of new possibilities for packaging developers and designers. Our renowned subsidiary, STEINEMANN DPE, deploys two different finishing units in development. Digital metallizations and digital spot coatings – as haptic reliefs – are thus possible in just one work pass. The result is filigree metallized lettering and patterns, high-gloss spot coatings, or large-scale lacquer areas with a wide range of raised structures. This means enormous added value for branded products.

Kurz Digital Embellishement Solution with gray and green components labeled "STEINEMANN DPE" and "DM-MAXLINER," used for high-speed spot coating and metallization.

Wolfram Hahn, Global Business Development Manager at Edelmann

"The DM-MAXLINER 3D sets new standards in terms of design freedom and process efficiency and was the obvious choice for us."

The efficiency is just as impressive: With up to 10,000 sheets per hour, the DM-MAXLINER 3D can keep up with the currently established classic printing presses and can quickly refine even medium-sized orders digitally. Set-up times are short. Maintenance times are low. How does that work? It’s all down to the years of experience and expertise of two renowned finishing experts who have teamed up especially for this project and have thus created a world first.

Comic book-style magazine cover titled “The Fastest of All” with superhero artwork, embossed elements, and metallic foil effects produced using KURZ DM-MAXLINER 3D technology.

Cradle-to-Cradle: PET Residues Become Injection-Molded Material

Two black plastic clips stand upright next to a pile of small black plastic pellets on a reflective white surface.

A beautiful idea: Returning the PET residues from transfer decorations to the recycling cycle instead of disposing of them. Even better: Rather than simply reusing it, for example as a simple planter, it is recycled in a high-quality manner. The Edelmann Group and KURZ have succeeded in putting this vision into practice.

With an investment volume of several million euros, KURZ has developed the PET recycling concept over three years and tested it together with the Edelmann Group. And it works: As a result, 35 metric tons of PET residues have already found their way back into production as a valuable injection molding material for the plastics industry.

More about KURZ RECOSYS® transfer recycling

Why KURZ?

Man in white shirt inspecting printed sheets in a printing facility, surrounded by Maxliner 3D Printer machines and computer monitors.

Powerful machines, innovative application software, and resource-saving coatings plus recycling – as a one-solution provider in the field of digital finishing, which itself focuses on sustainability, KURZ and the Edelmann Group are two strong partners with similar values and visions.

“The DM-MAXLINER 3D sets new standards in terms of design freedom and process efficiency,” explains Wolfram Hahn, Global Business Development Manager at Edelmann. “The system from STEINEMANN DPE and KURZ is ideal for strengthening the future-driven positioning of our broad product portfolio. The technology expands our options for providing packaging materials with sustainable, environmentally friendly effects.”