Tipografia Valdostana
Recognizing the need to stay ahead in an ever-evolving market, Tipografia Valdostana embraced digital embellishments to set their printed products apart.
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Unlimited design freedom with breathtaking digital embellishment effects
Whether it’s fine lines, bold textures, or brilliant metallics — this is where your ideas come to life. KURZ Digital Embellishment Solutions gives designers and brands the tools to push creative boundaries. Explore effects only possible through digital: from personalization to 3D textures. Learn how to design for impact, prep files smartly, and turn bold ideas into shelf-stopping print.
Digital DESIGN IN ACTION
From idea to impact: Discover the power of digital embellishment
Explore real samples created with KURZ Digital Embellishment Solutions — from shimmering metallics and vivid holographics to bold textures and intricate details. Each design showcases what’s achievable with 2D and 3D digital effects, variable data, and more. Get inspired and imagine how digital embellishment could bring your next design project to life.
Your Advantages at a Glance
Why creatives and brands love designing with digital embellishment
Bring your boldest ideas to life. KURZ Digital Embellishment gives you more flexibility, faster iterations, and a new level of design freedom without the delays and constraints of traditional technologies. It's a smarter way to explore texture, shine, and personalization in print.
Create without constraints
Design what you imagine. No dies, no delays.
Skip the tools and unlock creative freedom. With digital embellishment, your vision isn’t limited by molds, stamps, or long lead times. Try new materials. Test bold ideas. Update campaigns instantly. Perfect for designers who need flexibility and brands who want to move faster and make a lasting impression.
Stand Out Instantly
From shelf impact to tactile storytelling
Catch the eye. Spark the touch. From high-gloss spot varnish and matte contrasts to raised textures, metallic transfer foils, and light-reactive details — digital embellishment turns flat print into layered, sensory design. It’s your shortcut to standout shelf appeal.
Less waste. More wow.
Make sustainability a creative asset
Digital embellishment means fewer materials, no tooling waste, and lower energy use without sacrificing design impact. You can experiment freely without having to commit to long runs, meet sustainability expectations, and still make your designs unforgettable.
Embellishment Glossary
Know your digital embellishment effects
Not sure what counts as 2D or 3D, how raised effects really work, or what “overprintable transfer foil” actually means? Digital embellishment opens up new creative territory, but it also introduces terms that may be unfamiliar, especially if you're used to conventional print. This glossary is here to help. Here, we explain key terms in clear, practical language — so you can design with clarity and confidence.
An umbrella term for digitally applied decorative effects — including flat metallic foiling and raised clear varnish coatings. Unlike conventional methods, digital embellishment requires no dies or plates and allows for on-demand, variable designs. It encompasses two core techniques: digital metallization (2D) and digital spot varnishing (3D).
The digital application of metallic transfer foil in a flat, non-textured layer. This technique creates a high-gloss metallic effect without embossing or raised structures.
KURZ offers two technologies:
- 2D toner: Transfer foil is transferred to areas printed with black toner or HP ElectroInk.
- 2Dinkjet: Transfer foil is applied via inkjet to the substrate.
This method enables precise transfer foil placement, fast changeovers, and often supports overprinting for metallic color variations.
A digital inkjet process, referred to 3D inkjet technology, that builds up clear, tactile effects by applying UV-curable varnish with variable thickness. The result is a relief-like texture that can be glossy, matte, or combined with transfer foil to add depth, dimension, and haptic contrast to printed materials. While digital metallization can be added, the defining feature is the height and texture created by the varnish itself.
Our system-matched DIGITAL METAL® transfer foil can be CMYK overprinted precisely for metallic vibrancy. This allows designers to create a wide range of metallic colors through overprinting. It reduces transfer foil inventory complexity and supports consistent branding across product lines. Commonly used in applications where flexibility and custom color matching are important.
A process that enables one-to-one variations in metallization or varnish effects, based on data. Each printed item can carry unique elements, like names, serial numbers, product SKUs, or location-specific designs, and still be decorated with transfer foil or spot coating. Since everything is digitally controlled, variable embellishment doesn’t require setup changes or new tooling. It’s widely used in premium packaging, promotional campaigns, and limited editions.
Design Guide
Get the most out of digital embellishment with expert-approved design guides
Ready to turn bold ideas into impactful results? Our design guides show you exactly how to prep your files for KURZ 2D toner, 2D inkjet, and 3D inkjet technologies. Step-by-step layouts, setup checklists, and proven best practices — so your designs don’t just look good, they print perfectly.
Case Studies
Dr. Grandel
Dr. Grandel relies on digitally finished folding cartons for its cosmetics and makeup products and has received an award for this for the third time in a row.
Why creatives & brands choose KURZ Digital Embellishment Solutions
From concept to finished product, we offer more than just technology, we offer peace of mind. With KURZ, you’re working with a global leader in print embellishment and a one-stop partner for system-matched transfer foils, equipment, and expert support. Our Design Management and application specialists are here to help you bring your ideas to life with technical guidance, creative insight, and deep knowledge of what works in today’s print and packaging markets.
Expert consultation from concept to file setup
Global support with local expertise
System-matched components: foil, machine & software
Let’s talk about your next standout design
LEONHARD KURZ Stiftung & Co. KG
Schwabacher Straße 482
90763 Fürth/Germany
